Websites · Branding · Marketing

Brands with roots.Websites that move.

Spiral & Stone builds brands, websites and marketing for heart-led businesses: healers, birth workers, wellness practitioners and beyond: anyone building something real.

Selected work

Before & after

Every business here was already good at what it does. Their websites just didn't show it. Drag the gold bar down to watch the old site become the new one.

i.

Blessed into Being

Live
New Blessed into Being homepage with a tree-of-life seal and booking buttons Old midwifery website built on a Wix template AfterBefore
↓ Drag to reveal

A home-birth midwife in Asheville, NC. Her old site was a builder template with an ad banner and no way to book. Now she has a sacred, grounded brand with a Celtic tree-of-life seal, and Zoom calls that book themselves.

BrandWebsiteBookingDomain
Visit the live site ↗
ii.

Samana Health

In progress
New Samana Health homepage draft with product photo and skin quiz Old Samana Health skincare page AfterBefore
↓ Drag to reveal

Handmade Ayurvedic skincare from a practitioner with 25 years of experience. The old store had 19 menu links and products with no photos. The new one has her own logo, real product photos, a skin quiz that recommends a routine, and verified reviews.

RebrandOnline storeSkin quizReviews
What I make

Everything you need to be seen

Start with one, or let me build all three so they work as one.

The stone

Brand Foundation

Who you are, made visible. A brand that feels like you and that you'll be proud to put everywhere.

  • Name & positioning
  • Logo & mark
  • Colors, fonts, textures
  • Voice
  • Living brand book
The spiral

Website

A beautiful, fast site on your own domain that turns visitors into bookings and sales.

  • Design & copy
  • Mobile-first build
  • Booking or shop
  • Domain & email setup
  • Launch & handover
The wave

Marketing

Content that carries your message into the world, built on clear pillars so you never wonder what to post.

  • Content pillars
  • Post templates
  • Launch plan
  • Email welcome series
  • Monthly support
How it works

Four turns of the spiral

Clear steps, a shared brand book where your notes save as you go, and no guessing about what happens next.

  1. 1

    Listen

    A free discovery call. We talk about your work, your people and where you want to go.

  2. 2

    Shape

    You get a live brand book to react to. Your notes save inside it, and every round gets closer to you.

  3. 3

    Build

    Your brand comes to life: website, templates and everything you need to show up with confidence.

  4. 4

    Launch

    We go live on your domain and I show you how to run it. Ongoing marketing support is there if you want it.

About

Hi, I'm Kara.

"The old ways and the new tools belong together."

I'm Kara Ann Payne, a mother and the founder of Spiral & Stone. I help heart-led business owners turn what they already carry inside into a brand people can feel, and a website that does the work for them.

The spiral is how real growth happens: you circle back to what matters, a little wiser each time. The stone is what lasts. That's what I build.

Start a project

Let's build something that lasts.

Four quick questions, then pick a time for your free Zoom discovery call.

i.A free call, no pressure
ii.A clear plan and a written price
iii.A live brand book you shape with me
What do you need?

Most clients come to me by referral. If someone sent you, tell me who so I can thank them.